Volume 5, Issue 1, May 2025

Unveiling Our May 2025 Issue: Navigating the New Frontiers of Creative Intelligence

We are pleased to present Volume 5, Issue 1 of Creative Economy and New Business Management Approaches. Published in May 2025, this issue captures the pulse of the rapidly evolving creative landscape, offering timely and critical insights for today's leaders and innovators.

This volume assembles a collection of forward-thinking research that confronts the most pressing challenges and opportunities of our time. Key themes explored include the transformative impact of Generative AI on creative production and business strategy, the implementation of circular economy principles within creative industries for enhanced sustainability, and the development of new metrics to measure and manage intangible creative assets.

The articles in this issue provide a vital resource for our community, featuring rigorous analysis, in-depth case studies, and actionable frameworks from leading global experts. Whether you are a scholar, an entrepreneur, or a policymaker, this collection offers the essential knowledge needed to harness innovation and drive sustainable growth.

We invite you to explore the compelling contributions in our May 2025 issue, designed to inform and inspire the next wave of creative and business excellence.